Guest Post Guidelines

Hello! Thank you for your interest in writing a guest blog for CareerTuners. We’re glad you’re here.

CareerTuners Blog alone gets 25 thousand monthly visits and we are always on the lookout for brilliant contributors to join us. 

If you have exceptional writing skills and would like to share your expertise with a fairly large audience of marketing professionals and job seekers, we’d love to receive your submission. 

Please take some time to review this entire page. It should answer any questions you have about what kind and quality of content we’re looking for and how the submission process works.

About CareerTuners Blog

Our Audience:

Sales & marketing professionals and generally U.S. based job seekers looking for job search tips and resources. Their income goals are usually $120,000 and higher and they usually have a few years of experience.

Tone:

  • Journalistic
  • Informative
  • Conversational style

Topics

Our blog covers tips and strategies on topics like resume writing, LinkedIn profile building, salary negotiation, interviews, and staying healthy and successful at work. 

Posts: 

We publish a wide variety of post types, including but not limited to: 

  • Tutorials and how-to guides
  • Resources like scripts/cheat sheets/templates
  • FAQs
  • List of tips, strategies, and tools
  • List of mistakes/dos and don’ts/problem and solutions/myth busters
  • Trending topics, data, and insights.
  • Thought leadership interviews

Guest Post Requirements

In general, we accept guest content that falls under the following themes:

  • Salary Negotiation
  • Job Search Resources
  • Networking
  • Productivity at Work
  • LinkedIn Tips & Strategies

Some post ideas you can work on:

  • How to evaluate a job offer (here’s a quick outline):

     

    • Research Your Prospective Employer.
    • Salary.
    • Benefits and Perks.
    • Savings and Expenses.
    • Time.
    • Career Path.
    • Research the Role. (Work Impact + how satisfying it is)
    • Your Values.
    • Manager & Teams
    • Work-Life Balance
  • Future of Work Trends 
  • Resources For Building A Better Resume 
  • Career Advancement Tips for Marketing Professionals

While brainstorming what to write about, ask yourself these questions:

  1. Will this topic be relevant to CareerTuners’ audience?
  2. Will this post offer solutions (that don’t require the purchase of my product)?
  3. Am I qualified to write about this topic?
  4. What insight can I bring to this topic that nobody else can?
  5. When in doubt, get in touch with me at contact@careertuners.com

Guest Post Content Tips

  • Please take some time to familiarize yourself with our blog content, tone, and format. For example, we use language like “I helped a client do ___” which helps showcase our expertise. 
  • The guiding light behind our blog is to share content that’s educational, engaging, and authoritative. Another goal is to share content that makes even the uninitiated feel smart, empowered, and educated.
  • Put yourself in the reader’s shoes. If you were reading a blog on the topic assigned to you, what would you like to read?
  • Never, ever be rude or condescending to the reader. Always elevate them and help them. Write to delight your reader. 
  • Your tone should be director-level. Avoid cutesy language and exclamation marks. Write with minimal floweriness. Try to avoid sounding overly enthusiastic — you may come across as sounding fake to a person who may be experiencing a lot of stress with their job search. Instead, use facts, empathy, and easy-to-follow-and-read instruction to draw your reader in.
  • However, your writing and especially your introduction should be characterized by lots of empathy and kindness to draw the reader in. Your reader is likely someone who is being bombarded with rejection after rejection. What must they be feeling? Talk to them, let them know you understand, and then explain the flip side — why are they going through what they’re going through? How is the job search process biased against their situation? Pull back the curtain and show them what’s going on in the recruiting side of the world. Then give them something tangible to act on so they leave your blog feeling empowered and in control.
  • Use gender-neutral language.
  • Posts should be 1,500 – 2,000+ words in length. This is the average word count of our blogs.
Readability:

  • The content should be skimmable. Break it up into headings, subheadings, bullets, short paragraphs, and value-based images. Break up your content, so it’s easy to read. This means including headings, subheadings, bullets, and any other visual elements to increase the readability of your piece.
  • Headlines for articles HAVE to be click-inducing.
  • Aim for a 65+ Flash Kincaid score. Write short sentences and use easy words. Write for a 7th grader. 
  • Write in a natural, conversational tone. We want to share content that is authoritative, but not robotic. 
  • Lists and Bullets. Most people skim articles until they find the value. Bullet points make this easy.
  • Actionable Takeaways: Recap the takeaways of your article as bullet points at the end of your post.
Authority & Originality:
 
  • All content MUST BE ORIGINAL. We do not accept duplicate or syndicated content as guest posts. If your post has appeared anywhere else on the web, we can’t publish it on our blog. 
  • Always name your sources. If you’re going to share some stats, link back to the original source.
  • Only add one link to your website. 
  • Internal Links: Skim through our blog posts and link at least 3-5 posts where appropriate.
  • Outbound Links: Does somebody else have a great point of view on a topic? Want to make sure people know a certain definition of a word or concept? Link to it. Make sure these links are to authoritative sites. Only link to your site if it’s a highly relevant blog post.
SEO:
  • SEO is important but write for humans, not search engines.
  • Enlist the steps you took for search engine optimization. What keywords did you consider and how did you qualify them? 
 
  • CareerTuners reserves full editorial control and may edit or tweak submissions as we see fit. These tweaks include anything from removing too much self-promotion, to optimizing for SEO, edits both small and large, and more.
  • CareerTuners reserves the right to include calls-to-action to CareerTuners’ content, including but not limited to email newsletters, ebooks, and other downloadable content.

Guest Post Logistics

If you reach out to us with a blog idea:

  1. First, we’ll collaborate and agree on a topic and title. Don’t start writing until we’ve done this.
  2. Once we’ve agreed on the topic, give me a deadline for when you expect to submit the article for us to review.
  3. After you’ve written your draft, send it to me as a Google Doc. Use these sharing settings:
    On – Anyone with the link;
    Access – Can edit.
  4. I’ll make edits in this Doc, so make a copy if you’d like to keep an original version of your writing.
  5. I’ll let you know when the post is scheduled to go live.

If a writer/company reaches out with a pre-written article: 

  1. First, we’ll check if it fits our writing standards and follows the guidelines. 
  2. If yes, we’ll go ahead and give you a date when the post is scheduled to go live.
  3. If not, we’ll ask for edits till we are satisfied with the quality.
  4. We will then give you a date when the post is scheduled to go live.

If you reach out to us for link building:

  1. First, we assess if the content piece you shared is relevant to our niche and audience. 
  2. If yes, we go ahead and share the payment details with you. 
  3. Once the payment is through, we share the live link with you. 

Guest Post Promotion

Please feel free to promote your post through your social media, newsletter, or link to it from your blog. You can also forward our stuff to someone who needs it: sharing content, forwarding emails, and inviting to webinars. 

You can even include a snippet of the post on your blog, with a link back to the original content on our site (this is important so that we both avoid duplicate content penalties). However, once we’ve published your guest post, we cannot allow you to republish it to your own blog, LinkedIn, Medium, or any writing platform.