Guest Post Guidelines
Hello! Thank you for your interest in writing a guest blog for CareerTuners. We’re glad you’re here.
CareerTuners Blog alone gets 25 thousand monthly visits and we are always on the lookout for brilliant contributors to join us.
If you have exceptional writing skills and would like to share your expertise with a fairly large audience of marketing professionals and job seekers, we’d love to receive your submission.
Please take some time to review this entire page. It should answer any questions you have about what kind and quality of content we’re looking for and how the submission process works.
About CareerTuners Blog
Sales & marketing professionals and generally U.S.-based job seekers looking for job search tips and resources. Their income goals are usually $120,000 and higher and they usually have a few years of experience.
- Conversational style
Our blog covers tips, strategies, and resources on job search, resume writing, LinkedIn profile building, salary negotiation, interviews, and networking.
We publish a wide variety of post types, including but not limited to:
- Tutorials and how-to guides
- Resources like scripts/cheat sheets/templates
- List of tips, strategies, and tools
- List of mistakes/dos and don’ts/problem and solutions/myth busters
- Trending topics, data, and insights.
- Thought leadership interviews
Guest Post Requirements
We ONLY accept comprehensive, data-driven guest posts with a unique point-of-view that fall under the above-mentioned themes.
We’re currently accepting articles on the following topics:
- How to evaluate a job offer (here’s a quick outline):
- Research Your Prospective Employer.
- Benefits and Perks.
- Savings and Expenses.
- Career Path.
- Research the Role. (Work Impact + how satisfying it is)
- Your Values.
- Manager & Teams.
- Work-Life Balance.
- Future of Work Trends for Sales and Marketing Managers
- Career Advancement Tips for Marketing Managers
IMPORTANT: While brainstorming what to write about, ask yourself these questions:
- Will this topic be relevant to CareerTuners’ audience?
- Will this post offer solutions (that don’t require the purchase of my product)?
- Am I qualified to write about this topic?
- What insight can I bring to this topic that nobody else can?
What we don’t accept:
- Generalized content that brings no unique value.
- Content that is paraphrased from Google’s top results for that topic.
- Submissions with no visual content.
Guest Post Content Tips
- Please take some time to familiarize yourself with our blog content, tone, and format. For example, we use language like “I helped a client do ___” which helps showcase our expertise.
- The guiding light behind our blog is to share content that’s educational, engaging, and authoritative. Another goal is to share content that makes even the uninitiated feel smart, empowered, and educated.
- Put yourself in the reader’s shoes. If you were reading a blog on the topic assigned to you, what would you like to read?
- Write to delight your reader. Never, ever be rude or condescending to them.
- Your tone should be director-level. Avoid cutesy language and exclamation marks. Try to avoid sounding overly enthusiastic — you may come across as sounding fake to a person who may be experiencing a lot of stress with their job search. Instead, use facts, empathy, and easy-to-follow-and-read instruction to draw your reader in.
- Your introduction should be characterized by lots of empathy and kindness to draw the reader in. Your reader is likely someone who is being bombarded with rejection after rejection. What must they be feeling? Talk to them, let them know you understand, and then explain the flip side — why are they going through what they’re going through? How is the job search process biased against their situation? Pull back the curtain and show them what’s going on in the recruiting side of the world. Then give them something tangible to act on so they leave your blog feeling empowered and in control.
- Use gender-neutral language.
- Posts should be 1,500 – 2,000+ words in length. This is the average word count of our blogs.
- The content should be skimmable. This means including headings, subheadings, bullets, and any other visual elements to increase the readability of your piece.
- We won’t be able to accept any article with less than three value-based visuals/infographics/graphs/charts etc.
- Write in a natural, conversational tone. We want to share content that is authoritative, but not robotic.
- All content MUST BE ORIGINAL. We do not accept duplicate or syndicated content as guest posts. If your post has appeared anywhere else on the web, we can’t publish it on our blog.
- Always name your sources. If you’re going to share some stats, link back to the original source.
- Only add one link to your website.
- Internal Links: Skim through our blog posts and link at least 3-5 posts where appropriate.
- Outbound Links: Does somebody else have a great point of view on a topic? Want to make sure people know a certain definition of a word or concept? Link to it. Make sure these links are to authoritative sites. Only link to your site if it’s a highly relevant blog post.
- SEO is important but write for humans, not search engines.
- Enlist the steps you took for search engine optimization. What keywords did you consider and how did you qualify them?
- CareerTuners reserves full editorial control and may edit or tweak submissions as we see fit. These tweaks include anything from removing too much self-promotion to optimizing for SEO, edits both small and large, and more.
- CareerTuners reserves the right to include calls-to-action to CareerTuners’ content, including but not limited to email newsletters, ebooks, and other downloadable content.
Guest Post Logistics
- Add a proper subject to your email like “Guest Post Submission.”
- In your email, include a link to your own blog or a few samples of other guest posts you’ve written.
- Email your article only in Google Docs. format to firstname.lastname@example.org
- Once you submit, wait for a response.
- If your submission fits our quality standards, we’ll go ahead and give you a publishing date. Once it is published, we’ll share a live link with you.
- If not, we’ll let you know via email.
- We are currently only accepting article submissions on topics mentioned at the beginning of this page.
- We’ll not be able to respond if you did not pay attention to these guidelines.
Guest Post Promotion
Please feel free to promote your post through your social media, newsletter, or link to it from your blog. You can also forward our stuff to someone who needs it: sharing content, forwarding emails, and inviting to webinars.
You can even include a snippet of the post on your blog, with a link back to the original content on our site (this is important so that we both avoid duplicate content penalties). However, once we’ve published your guest post, we cannot allow you to republish it to your own blog, LinkedIn, Medium, or any writing platform.